This is mainly focus Bachelor in Business Administration Program (IBBA). There is no specialty under this program.

Year 2561

3 (3-0-6)

Pre: None

Impact of information to global management activities, planning, controlling, decision making etc. Application of software to solving international problem development from end-user’s perspective. Computer-based information system utilization.

Credits 3 (3-0-6)

Old Syllabus

Accounting concepts, financial statement, accounting cycle, inventory, cash receivables, property, plant & equipment assets, current and long-term liabilities, equity structure of proprietorship, partnerships and corporations. Valuation of assets, income determination, preparing financial statements.

New Students:

Accounting concepts, financial statement, accounting cycle, inventory, cash receivables, assets, current and long-term liabilities, and equity structure of proprietorships, partnerships and corporations. Valuation of assets, income determination, preparing financial statements. Investment practices, depreciation, depletion, and amortization. Partnerships, acquisition and disposition of assets. Fund and cash flows. Intangible assets, long-term assets, and profit measurements. Procedures for operation, planning and decision mak

(3-0-6)

Pre : none

Definition, importance and investment banking activities. Topics cover financial structure, business analysis, business appraisal, financial advising, initial public offering (IPO), secondary market trading, debt capital market activities, underwrite and distribution, fund administration, principles of.

3 (3-0-6)

This course is designed in order to meet the marketing strategies in modern world, using digital media. Throughout the course, students will explore digital marketing tools such as search engine optimization (SEO), email marketing, online advertising, paid search marketing, web analytics, social media marketing, viral marketing, online reputation management, and mobile marketing. Class assignments will be conducted to gain knowledge on how to plan a successful digital marketing campaign, and what are the practical issues, steps to follow and finally to analyze the efficiency of digital marketing campaigns for selected products and services.

Laboratory sessions are to be conducted with the Search-engine Optimization (SEO) topic using universities website, and considering functionality of Google analytics accounts. Students are able to work with page tags, key words, as well as the structure of a website for SEO, running SEO audits, blogs, and use of social media etc.

Pre-requisite: Information Technology/Computer for Studies and Work/ or Lecturer’s Recommendation confirming the ability to use internet/computers